Search engine algorithms advance more and more each day as engineers devise increasingly complex ways to provide the best search results. While thatâ€™s great for the consumer, it means that SEO specialists really need to know what theyâ€™re doing if they hope to achieve their goals. A wide variety of strategies and techniques must be used, and this takes time and effort.
Understanding Search Engines
It may help to understand how search engines work. Google, Bing, Yahoo and other search engines are all competing to provide the best search results. Each one has developed complex algorithms designed to provide the most relevant results to each query. To do this, the search engineâ€™s algorithm has to weed out any results that are irrelevant or spam sites.
Once upon a time, site owners were able to â€œcrackâ€ the algorithm code by stuffing their pages with keywords and key phrases â€“ and that meant that plenty of sites showed up in search results that had little or nothing to do with the query. Nowadays, however, sites like this are recognized immediately by the search engines. Continue reading